Well, this will.i.am was aghast to read that his US namesake (and slightly less talented rapper) was using his mobile phone during last weekend’s first live round of The Voice UK.

The singer was caught on camera using his gadget during one of the performances. The artist has since said that he wasn’t ‘being rude’ he was just conforming to the ‘new way’ that fans interact with TV shows. A clever reply, but not an intelligent one! Yes, we do now use our mobiles for much more than just calling or texting people, but when you are begin paid shed loads to sit and listen to people sing the least you can do is give them your full attention!

No one can ever fully concentrate on two things at once – women are better at it than men, but no one is perfect.

I just hope that will.i.am bucks up his ideas for next week’s show.

Daily Mail article can be read here.